Yuko Yamaguchi, who has held the role since ... caretaking instinct aroused by “kawaii” isn't without power. “We take care of our siblings, our babies, our pets, because we are in control.
Yuko and her fellow illustrators had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ever Hello Kitty product. Credit: Getty Images) Her design – a ...
The Independent on MSN4mon
Hello Kitty at 50: The rise and rise of the kawaii character and why you see it everywhereYuko Yamaguchi, who has held the role since ... caretaking instinct aroused by “kawaii” isn't without power. “We take care of ...
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