The bizarre ad inviting people into the brand's cult might split opinions-but that’s the point. "We are being polarizing, ...

Fake game ads have to be one of the most annoying genres of advertising. Cluttering social media feeds, they feature ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

After launching its Believe campaign last year with a hypnotic ad, KFC is back with a second chapter, All Hail Gravy. As the name suggests, the campaign film – directed by Vedran Rupic for a ...

Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s “Believe in chicken” campaign. We’ve moved on from last year’s chicken worship; this time, KFC’s cult followers venture ...

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part ...

KFC's latest 'Cult' is a notable new entry to a campaign that's trying (and very likely succeeding) into turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here ...