Both the song and music video for “I Do Me” — while still a continuation of the Y2K nostalgia that has been dominating K-pop the past few years — feel like a breath of fresh air.

By Kim Do Heon ATEEZ has emerged as one of the most popular K-pop groups in the U.S., achieving milestones that defy industry norms. They became the first group unaffiliated with the “Big Four ...

Wed, February 26, 2025 at 9:33 PM UTC It’s true that the industry is more popular than ever, with last year marking the first time a K-pop performance show was broadcast live in primetime on ...