C ryptoQuant CEO and analyst Ki Young Ju recently said, “Memecoins are archetypes of the collective unconscious” — a concept ...

These archetypes are universal symbols inherited from our ancestors—shared across all cultures, embedded in what Carl Jung called the collective unconscious. For example, the Mother archetype.

Proponents claim archetypes help define brand personality, tone, and storytelling. Some point to Swiss psychologist Carl Jung’s groundbreaking work on archetypes as evidence that brand ...

Dvir says she was initially inspired by famous Swiss psychiatrist Carl Jung’s theory on the archetypes of the collective unconscious. The animator wanted to take these universal symbols and turn the ...