Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

The earlier brand relaunch claimed to “Copy Nothing”, and while the angularity is heavily in line with contemporary car design, the new car looks like no Jaguar that went before. Not sure what ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Ensuring that Jaguar remains its own distinctive brand and doesn't succumb to a victim of "badge engineering" (the marketing of the same model under different brands and models) that was the ...

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

The Jaguar brand's 3 Series-fighting sedan has been hit with a recall. According to Jaguar Land Rover North America, no fewer than 5,329 examples of the discontinued XE many experience wiring ...

The year 2025 is shaping up to be a fascinating one for JLR, primarily due to the Jaguar brand's re-launch. For the 2026 model year, the company plans to compete with luxury brands like Bentley ...