The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies to the demand side business. The SSP and ...

Demand side platforms (DSP), supply side platforms (SSP) and data management platforms (DMP) are all integral to the digital advertising process. They operate together to enable the automated ...

The DSP has been at pains to talk up ... Unlike open web display advertising, inventory is finite. Direct integration was always going to be a feature of the space. This puts the SSP model in real ...

In 2022, working simultaneously as an ad network, DSP, SSP, app publishing studio and advertising agency, IronSource also managed to strike a $4.4 billion merger with game development platform Unity.

At a broad, technical level, AI has had a significant impact on a programmatic ecosystem that contains DSP (demand-side platform), SSP (supply-side platform) and ad exchanges that use RTB (real ...

Yahoo’s previous strategy in the ads business was to offer a “unified stack” consisting of a demand side platform (DSP), supply side platform (SSP) and native advertising platforms.