Despite the clear benefits of digital transformation, I’ve observed that some leaders perceive it as an all-or-nothing gamble ...
today announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals.
PubMatic (PUBM) announces the impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals.
Revenue Uplift: Many publishers opted into PubMatic’s curation tools have seen up to 5% incremental daily deal revenue uplift, with some publishers seeing as much as 10%+ increase. Diverse ...
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