Hosted on MSN3mon
14 Seriously Underrated Beers From Around The World
Kirin Ichiban is the only mass-market beer in the world to employ the "first press" method, using only the first extraction of its malt in the brewing process. Similar to the technique used to ...
Here’s What Went Down at DJ Muro’s First Australian Gig in Over a Decade
In the words of DJ Muro, “There are some things that can only be experienced first press.” Beer and records are two perfect examples. In partnership with the legendary DJ and Deus Records, premium ...
Kirin Ichiban's 'First Press' with Japan's DJ Muro
Lion-owned beer Kirin Ichiban has launched ‘First Press’ to bring together the unmatched brewing philosophy of Kirin Ichiban, ...
Hosted on MSN22d
Who Drinks More Beer, Canada Or The US?
It can be tough to measure exactly, but the Japanese company Kirin Holdings (well-known for its Kirin Ichiban brand of lagers) has been tracking global beer sales for decades by compiling industry ...
Campaign Brief9d
Kirin Ichiban partners up with Deus Records and DJ Muro for new integrated national campaign ‘First Press’ via Monster Children and UM
Kirin Ichiban has launched ‘First Press’, an integrated national campaign developed in conjunction with Monster Children, ...