A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's the ...

The tri-shield emblem design heralds back ... Buick and GMC. "Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." ...