When selling radio advertising, you must know who your audience is and how to package the ad to your customer. Different ads work at different times of day. Your morning and afternoon drive ...

Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical ...

Last week’s Cumulus Media/Westwood One Audio Active Group blog showed radio is one of the most effective ways to advertise a movie. With summer blockbuster season on the doorstep, Radio Ink ...

Two radio veterans have opened TheMediaDash.com, a media and ad technology company formed to improve the buying and selling of radio advertising. Drew Hilles, CEO, and Rob Williams, COO lead the ...