The tween fad Rainbow Loom fails to remain hot for the holiday shopping season. Tween trends come and go like ocean tides, but the fad curve of Rainbow Loom surprised even jaded trend-watchers for ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits ...

Especially if the would-be investors have kids under age 12. Rainbow Loom, a jewelry-making product that’s shot to the top of the toy industry in the past two years, is a huge part of the growth ...

I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my ...

I thought 600 rubber bands would be more than enough to keep my eight-year-old busy this summer making the modern-day version of friendship bracelets with her new Rainbow Loom. If you don't know ...

(L to R) PS 87 students Cee Krell, Zoey Jefferson and Jada Jefferson show off their Rainbow Loom bracelets.Robert Miller “Therefore, starting immediately, your children are no longer allowed to ...

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas ...

Tween trends come and go like ocean tides, but the fad curve of Rainbow Loom surprised even jaded trend-watchers for its particularly fast downfall, much to the dismay of retailers hoping Rainbow ...