The National Advertising Division, which is part of the Better Business Bureau, led an inquiry into Apple’s advertising ...

Despite much publicized delays, Apple Intelligence on the iPhone continues to improve. The latest iOS 18.4 update brought a ...

After Apple delayed its most important Apple Intelligence feature, it seems to be catching up on what it needs to do to ...

With its uncompromising focus on user privacy, Apple has faced challenges collecting enough data to train the large language ...

Differential Privacy is a way to, as Apple puts it, “gain insight into what many Apple users are doing, while helping to ...

Discover how Apple Intelligence balances privacy with storage and battery demands. Learn tips to optimize your iPhone's ...

Apple Intelligence has not had the best year so far, but if you think Apple is giving up, you're wrong. It has big plans and is moving forward with new model training strategies that could vastly ...

“The watch doesn’t currently have Apple Intelligence, and that isn’t exactly changing with the upcoming watchOS 12 software.

A new consumer survey by Morgan Stanley reveals that Apple Intelligence is performing better among users than expected by the firm.