The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its ...

blunt the co-operation of other disciplines when marketing endeavour depends on them, and make the career path to the top table more rocky: who wants senior leaders who are not perceived to ‘get’ ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

In your marketing plan, there are two key components of the How. Goals: These determine how Marketing is going to contribute to the outcome and how Marketing's success will be measured. Marketers do ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Now, it’s just about making sure the right people see you. The post Why LA Businesses Need a Hyper-Local Marketing Strategy in 2025—And How to Do It Right appeared first on hoopLA.