Defining the brand strategy and using design to bring the thinking above can be a great tool to manoeuvre this transition towards a larger scale. Brand strategy is all about framing the value of ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...

Are you a cross-border e-commerce brand looking to make a splash on Amazon? Advertising on the platform is crucial for driving sales and building brand awareness. In fact, Amazon's advertisement ...

The objective of the fourth XMA Cross Media Awards is to present the best examples of design in print that combine different print and digital (online and mobile) channels to get their brand ...

Born in Lebanon and based in London, Samar Maakaroun has spent the last two decades exploring the nuances of cross-cultural design. “There was nothing linear about how I arrived at design, and ...

"We need creatives who can speak both visual and business, who know how to wield data without being enslaved by it," says ...