Hot Wheels sold its first toy cars in 1968. The inaugural set, called the "Sweet 16" by collectors, features 16 cool cars, ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of Mattel.

Now that Hot Wheels are turning 50 ... kids actually played with the cars after their crazy cool designs had convinced them to take them home. He knew that toys that were played with stuck ...

Buying 15 Hot Wheels collectibles can take five minutes or five days. It all boils down to what you want in a diecast model.

Buying a Ferrari is a big deal for anyone, and as such, Hot Wheels is aiming to increase the global ownership count via a ...

Ferrari and Hot Wheels have collaborated again on pocket-sized Prancing Horses, and will start releasing various models this ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

So while liking cars is already ... to the longstanding Hot Wheels philosophy of premium quality at an affordable price. If you’ve played with a Hot Wheels toy before, you know they’re not ...

or a Star Wars or Toy Story character car. That variety is one of the highlights of the job, according to Jun Imai, who has been at Hot Wheels for 14 years and leads the transportation design team.

Ferrari, the red-blooded icon of speed, has teamed up with—wait for it—Hot Wheels. Yes, that Hot Wheels ... The takeaway here ...

Even though a big box of Hot Wheels should reach my home soon ... it's hard to argue that the Shelby GT500 Super Snake isn't a cool car. Prices for the 2022 set are in the $20 to $60 range ...