But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an official Hot Wheels diecast model in 1:64 that anyone will be able to buy.

Includes 6 Hot Wheels vehicles to start the competition right out of the box. Line up the 6 cars at the starting line, hit the fair-start release lever, and watch them speed toward the finish.

The Hot Wheels short film World's Best Driver. The maker of little diecast cars got some big cars together – some you've seen before, some are from other planets – as well as some wild drivers ...

Hot Wheels Boulevard series is arriving in stores worldwide shortly, and it's a good mix of Italian, German, and Japanese ...

A brewery in Colorado Springs is committed to a good cause but also committed to having some childlike fun on top of it.

But when the Prancing Horse marque awarded the exclusive contract to Mattel, and with increasing competition from the ... the same quality of models as Hot Wheels has with some of its higher ...

EL SEGUNDO, Calif., January 27, 2025--(BUSINESS WIRE)--Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels ® partnership with Ferrari, the ...