The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

Everyone loves a good Hostess snack once in a while. Sadly, these are some of the discontinued Hostess snacks that we'll never get to munch on again.

ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing ...

The combination of candy and brownies was certainly dream-worthy, but these discontinued Hostess products left a sadness in our memories about what they could have been. While the vision was there ...

There are so many Hostess snack cakes that are synonymous with the brand, including Twinkies, Ding Dongs, and the newest addition, Meltamors. However, there’s one treat so beloved that Hostess offers ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Flowers Foods is moving its Wonder bread brand into the sweet baked goods space by launching Wonder’s first line of snack ...

"We craft all of our products with people's busy lives in mind which is why we've made the #1 cupcake mini increasing its portability," said Aundrea Graver, Director Brand Marketing at Hostess ...

The recall includes 13 Hostess products and Dolly Madison cupcakes, almost all of which have expiration dates ranging from Jan. 22 through Feb. 6. The HoHo’s under recall have expiration dates ranging ...

ORLANDO, FLA. — The J.M. Smucker Co. is taking “decisive actions” to return the Hostess brand to growth, with a focus on five pillars serving as the foundation for its strategy, said Mark ...

“Speakie Snackie” centers on the idea that Hostess speaks the language of snacks, with quippy ads that pun on the names of signature products like Twinkies and Snoballs. Activations aim to ...