The ice bucket challenge proved to be a fun and effective way to spread awareness of a certain health condition. What does 2025 have in store?

Over a decade after the viral "ALS Ice Bucket Challenge," these college students sparked a new trend in support of mental health. Reactions are mixed.

But the goal was not only to raise awareness of ALS — also known as Lou Gehrig’s disease, named after the legendary baseball player who was diagnosed with it in the 1930s — but also for participants to briefly feel the shock that mirrors some of the physical symptoms people with ALS may experience.