If you love picking out and sending just the right card for every occasion, and if you're a whiz at designing that perfect card yourself, then niche greetings cards is the business for you.

"Pairing gift cards with greeting cards is a popular way to celebrate special occasions, and now consumers can make this experience even more personable," said Jaime Yeager, VP of global business ...

The gift card comes in the form of a QR code printed on the inside flap of Hallmark’s card that is used for both loading and redeeming its value. The new cards are an expansion of Hallmark’s other ...