Cask ale is attracting a new generation of drinkers as new beer styles and flavours emerge, says an expert at Greene King. The Bury St Edmunds-based brewing giant - which is investing £40m in a ...

In an eight year period between 2015 and 2023, sales of traditional British ales such as Greene King IPA ... to see cask beer recognised as Intangible Cultural Heritage and urge all pubgoers ...

Greene King is calling time at its 200-year-old Bury St Edmunds brewery as it opens a new site that will produce more modern, fizzy craft beers alongside traditional cask ales.

Greene King said that with such a strong response from consumers, it believes Old Session Hen is the ideal liquid to launch in cask to drive innovation in the category. The “sessionable ale” style has ...