This is unprecedented in the history of consumer goods! Can you do this with your ... Take advantage of the opportunities that green marketing represents to engage consumers on an emotional level and ...

To avoid green marketing myopia, marketers must fulfill consumer needs and interests beyond environmental requirements. Green marketing must satisfy two objectives: Improved environmental quality and ...

Technology innovation will enable all of that green revolution when it comes to ... said Amrita Asrani, Chief Marketing Officer, Amway. She was speaking at the panel discussion on unleashing ...