In a significant step towards a more intuitive and visually driven search experience, Google is expanding access to its experimental AI Mode and equipping it with the power of Google Lens. These developments aim to provide users with a more comprehensive search experience,

Google is offering access to AI Mode in Google Search to free users in the US. It also brings multimodal visual queries via Google Lens.

“AI Mode builds on our years of work on visual search and takes it a step further,” says Robby Stein, VP of product for Google Search. “With Gemini’s multimodal capabilities, AI Mode can understand the entire scene in an image, including the context of how objects relate to one another and their unique materials, colors, shapes, and arrangements.”