Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care.

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...

Missing session_start notifications. Google Analytics 4 relies heavily on properly configured session_start events. When reports detect a high rate of missing session_start events, the system will ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...