In 2024, a substantial portion of the world's population participated in elections, providing an opportunity to examine global-scale social media engagement during a major election year.

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

Prior research has suggested that the tailored content presented on social media platforms may reinforce political polarization and influence voter behavior. In 2024, a substantial portion of the ...

In my home country of Bangladesh, in the wake our country’s revolution, we have been the victim of a concerted disinformation ...

its latest annual report on social media and digital trends worldwide. Global social-media users have reached 5.24 billion, a 4.1% increase, with users spending an average of two hours and 21 minutes ...

An analysis of more than 4 million Facebook posts created by news outlets and political parties in 2024 highlights global social media engagement trends and political polarization during a year which ...