Emily Standley Allard on MSN9d
Why Gen Z and Gen Alpha Are Struggling to Afford the American Dream
This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...
The Economist9d
Meet Generation Alpha
Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...
PureWow on MSN1d
Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing
Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...
Gen Z isn’t ready for the real world – and no one’s teaching them how to be: Justice B. Hill
Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes
Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...
One million youngsters are not in education, training, or work – is it Gen Z’s fault or ours?
As the biggest cuts to the sickness benefits are announced, generational expert Chloe Combi examines why more young people ...
Gen Z boys are turning to fragrance as a form of expression and self care
As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand ...
News2411d
Which generation is more likely to fall for online scams? The paradox of the 'digital natives'
Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...
‘Won’t be able to work full-time’: How Gen Alpha will change our workforce forever
The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...