Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.