Madness continues, certain college basketball teams are gearing up for an exciting new postseason event: the College ...

The partnership, which has been going strong with NIL campaigns for two seasons, has catapulted Littlepage-Buggs and Baylor ...

A sports management major at McNeese State became the first student manager to sign a name, image and likeness contract.

NIL is a hot topic in college athletics. For a while, the consensus was that college athletes deserved to be paid for their name, image and likeness as they were not profiting from autograph ...

Panini America, the world’s largest sports and entertainment collectibles company 2024 announced through the Panini America blog that they had agreed to an “exclusive, multi-year partnership ...

College athletes weren't always allowed to make money off their athletic ability. It wasn't until 2021 that the NCAA changed rules to allow students to profit from their name, image and likeness ...

Khan's joke became reality at the end of February, when he became the first student manager of a college sports team to ...