Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

As influencer marketing spending approaches $9.29 billion ... Recent Nielsen research validates this approach: full-funnel strategies yield up to 45% higher ROI and a 7% increase in offline ...

The offering, through the Simon Media & Experiences media unit, enables brands, retailers and agencies to create more ...

LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better ...

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, ...

The acquisition will enable Liqvd Asia to offer a more integrated approach to branding, content, SEO, and AI-driven ...

To borrow from the marketing language, we can find ways to “surprise ... Build a smart strategy for the full funnel by making 2025 the year of audience journey mapping. And ensure your key performance ...

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

Patricia Nagy is the Chief Strategy Officer of The Proxy Agency, a revenue-enabling, full-funnel marketing agency in New York City. Read Patricia Nagy's full executive profile here.