Off the back of stressing his continued commitment to racing in Formula 1 for Ferrari, Lewis Hamilton has embarked on a new partnership. And that link-up is with Fanatics Collectibles, after the seven-time World Champion was on hand to cut the ribbon on their new flagship store in London,

Fanatics Collectibles has signed a multi-year partnership with seven-time Formula 1 World Champion Lewis Hamilton, who began the new season with Ferrari after 12 years with Mercedes. The deal covers both memorabilia and trading cards,

Lewis Hamilton has played his cards right, with the Ferrari driver signing a multi-year partnership with collectibles giant Fanatics. Hamilton brought areas of London to a standstill on Friday as fans queued from 4am to catch a glimpse of the most successful Formula 1 driver of all time as he opened the Fanatics flagship store on Regent Street.