When you send those 30 packages with a personalized note, that's a form of direct mail. Is that a forgotten medium or is it a marketing medium that people need to pay more attention to? It's about ...

And research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing. The bigger question, of course, is why? Of all the hundreds ...

panel at the Direct Marketing Association's Mobile Marketing Day in New York ... with the ability to capture data and form a relationship with customers," Mr. Miller said. "There are incredible ...