An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

However, the company claims the first actual Burger King opened in 1954 ... We examined how the chain has evolved over the years, from mascot and menu changes to restaurant redesigns.

Burger King Corp. has launched its first mobile game as part of an effort to reach out ... The downloadable mobile game showcases features integrating the King mascot as well as variations of classic ...