O'Fish in 1976 to promote the Filet-O-Fish. In the printed ad campaign, Phil is drawn next to a Filet-O-Fish, encouraging customers to try one for themselves. One advertisement even included a ...

McDonald's Filet-O-Fish is the perfect combination of crispy fried fish, a slice of American cheese, and zesty tartar sauce ...

As NBC 4 Washington put it at the time, "Catchy Filet-O-Fish Jingle Has Us Hooked", and they were far from the only ones. According to Chris Edwards, a creative exec who worked on the ad campaign ...

He found it 'delicious.' Source: "Grinding It Out: The Making of McDonald's" But the Filet-O-Fish still had one last hurdle to overcome. Kroc decided that he'd determine the sandwich's fate ...