42-year-old turned a fake Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
Super Bowl commercial this year has an estimated cost above $7 million — a “great value buy,” says Liquid Death CEO Mike ...
NBC DFW6d
42-year-old turned a fake Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
Mike Cessario built his billion-dollar company with plenty of free and low-cost advertising. Now, he's betting on one of the world's most expensive advertising venues: the Super Bowl. "It's the ...
NBC 10 Philadelphia6d
42-year-old turned a Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
Mike Cessario built his billion-dollar company with plenty of free and low-cost advertising. Now, he's betting on one of the world's most expensive advertising venues: the Super Bowl. "It's the ...
NBC Chicago6d
42-year-old turned a Facebook page into a real company—now it's worth $1.4B and spending millions on a Super Bowl commercial
"Outside of the Super Bowl, the amount of spend a brand would need to reach 100 million unique people and have most of them pay attention to your commercial would likely cost many times more than ...