FAO Schwarz, the iconic New York City toy store, has opened its first location in Paris, on the fifth floor of the… Target has entered an exclusive multiyear agreement with FAO Schwarz to begin ...

After three hours on the scene, I learned that for most people there, the Jellycat Diner was the first reservation they made after deciding to visit New York. As for New Yorkers themselves, I didn’t ...

An FAO Schwarz rep at the Rockefeller Center store said ZipStrings were selling out “like crazy” over the holidays and were hard to keep in stock. Its popularity has inspired dozens of ...