For example, cult members are likely persuaded by ethos and pathos, converts to Thanos’ ideology by ethos and logos, and people who give table scraps to begging pups by pure pathos. Still ...

While ethos establishes credibility and logos appeals to logic, pathos taps into the emotional ... with your message and desired outcome. For example, while a PSA about climate change might ...

Consider some real-world examples to unlock the mystery and ... appeal needs three elements to be successful: ethos, logos and pathos. Ethos is an appeal to ethics and character, meaning that ...