Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

How local-first, meaning-focused strategies are setting the new standard for successful business events.

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Events built a modular platform for organizers to bring the necessary tools to serve attendees. Their platform allows ...

LEHI, Utah, Jan. 23, 2025 /PRNewswire/ -- Mobly, Inc., an emerging leader in event marketing technology, announced today the successful closing of its $4.3 million seed round. The oversubscribed round ...

The event will focus on strategies to enhance customer ... Customer-centricity: Delivering personalized experiences at scale, important for Marketing Directors and Customer Experience Officers.