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Fair & Handsome gets fair? Emami rebrands cream as 'Smart and Handsome'; Kartik Aryan new brand ambassador
Emami Ltd on Thursday announced that its popular men's cream 'Fair And Handsome', has been rebranded as 'Smart And Handsome'. This transformation, which marks the brand’s bold step forward in ...
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Emami rebrands Fair and Handsome to Smart and Handsome to tap growing male grooming products market
When Hindustan Unilever rebranded its men's range of Fair & Lovely as Glow & Handsome, Emami initiated legal action, citing similarities with its Fair and Handsome brand. The Indian male grooming ...
retail.economictimes.indiatimes2mon
Emami rebrands Fair and Handsome to capture the entire male grooming segment
Emami Ltd. has revealed a new identity for its men’s brand, Fair And Handsome, and has rebranded it as Smart And Handsome to capture the complete men's grooming segment, Mohan Goenka ...
Exchange 4 Media1mon
Emami eyes Rs 1,000 cr revenue from male grooming segment in next 3-4 years: Mohan Goenka
In a strategic move that echoes the evolving aspirations of today's dynamic young men, Emami Ltd has reimagined its “Fair And Handsome” brand as “Smart And Handsome”. This rebranding ...
Mint23d
Emami is grooming for a better future, but can growth catch up?
Emami Ltd is tweaking its playbook to stay ahead ... Discretionary segments, comprising Kesh King, Smart and Handsome, and digital brands, remain a weak link with sluggish volume growth.