Kolkata-based FMCG firm Emami has forayed into the face wash category by launching Fair and Handsome Instant Fairness Face wash. Emami aims to capture eight per cent market share of men's face ...

Emami also offers a face wash under the Smart and Handsome brand. According to the company's FY24 annual report, the Fair and Handsome brand reached an estimated 6.16 million households across India.