Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

To help you get started, here’s a practical guide to setting effective direct mail goals that drive results. Ask yourself: What is the purpose of this campaign? Are you aiming to increase brand ...

Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. What's the advantage? Unlike other forms of ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...