the owl in question is not Athena’s companion, swooping low over my personal battlefield to signal imminent victory in ongoing fights, as it was said to do for the Ancient Greeks. No ...

No notes. 10/10.” “Duolingo just crushed the Super Bowl. After airing this 5 second ad (which, lol), they immediately sent this push notification to all users, doubling down on owl booty.

What is Duolingo’s marketing strategy? Well, first it is important to understand what exactly Duolingo is trying to achieve.

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

Inspired by Duolingo’s owl mascot, Johnson Banks has created a bespoke feather-inspired typeface and illustration guide to unify communications for the brand Language-learning app Duolingo has been ...