The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...

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How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than just making language learning accessible—it’s also mastered the art of ...

As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

Has your time on RedNote inspired you to learn Mandarin Chinese? That might take you to Duolingo, a popular language-learning ...