Scientists found that dopamine plays a role in reducing the value of memories linked to rewards, suggesting that it can help reshape past experiences in ways that influence future behavior.

We are interested in determining how manipulating pre- and post-synaptic adenosine A1 receptors alter reward and relapse behavior and what mechanisms are involved in this process. Dopamine-Adenosine ...

Dopamine design uses human-centered psychology ... feedback), financial brands can tap into these built-in reward pathways and encourage engagement and emotional satisfaction.