The copy follows a similar tone and structure across all channels and mediums to highlight a brand's expertise, products, or mission. Direct marketing copy is written to drive response. It is intended ...

The cost of your product or service. The higher the price tag ... and you'll be well on your way to success. Michael Zipursky is a direct marketing consultant, an author, and a co-founder of ...

Obtain free information every chance you get, especially from companies that offer products or services ... help educate you about direct mail. Do-It-Yourself Direct Marketing: Secrets for Small ...