"Everyone receives marketing messages differently," he told me ... they're going to be highly engaged with the promotion or the sales letter, because direct mail is a much more engaging medium than ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

More questionable MLMs emphasize recruitment over retail sales and may require significant purchases to maintain "active" status. Stay away from these. MLM, network marketing, or direct selling is ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

When pressed on the direct sales PC and laptop sales offensive, Cheryl Cook, Dell’s senior vice president of global partner marketing, also emphasized the fact that both routes to market are ...