Why Smart Marketers Are Returning To Direct Mail
Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...
Meta Agrees To Stop Tracking Or Profiling U.K. User
Meta has agreed for the first time to stop targeting a Facebook user with ads on the basis of their personal data. After a ...
University of Bristol7y
Advice on direct marketing
Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...
Meta settles UK ‘right to object to ad-tracking’ lawsuit by agreeing not to track plaintiff
A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...
JD Supra14d
Belgian Data Protection Authority Issues Updated Guidance on Direct Marketing Rules
On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct ...
Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI
Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, "Practical Generative AI: Use Cases & ...
Meta considers UK subscription option after agreeing to end targeted ads
The technology company said Facebook and Instagram were ‘free for British consumers because of personalised advertising’ ...