Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

All decisions and elements within a direct marketing program are based on performance data, and that is especially true when you work with a direct response agency. Throughout the campaign lifecycle, ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

And then there's data from Gleanster Research ... Test, track, and adjust your marketing, and you'll be well on your way to success. Michael Zipursky is a direct marketing consultant, an author, and a ...