Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

Pretty simple, right? Throwing the book In many ways, the foundation for what has become known as social CRM was built in 1999 by direct marketing guru and author Seth Godin. In his seminal book ...

CRM is not a separate program, but a central pillar of the entire marketing department and therefore is a strategy, not a solution for data management or direct mailing campaigns. Customer ...

Direct Marketing & CRM, Route Planning and Revenue Management. He has also worked as a Database Marketing Consultant for the Affinity Group Services division of Marsh & McLennan.

As we approach 2025, leveraging Customer Relationship Management (CRM) systems and marketing automation is no longer a luxury but a necessity for real estate companies. Customer Relationship ...

Jan. 27, 2025 /PRNewswire/ -- PostcardMania, the marketing technology firm with ... I think the growth of automated and CRM-driven direct mail will continue well into the future." ...