Pretty simple, right? Throwing the book In many ways, the foundation for what has become known as social CRM was built in 1999 by direct marketing guru and author Seth Godin. In his seminal book ...

Direct Marketing & CRM, Route Planning and Revenue Management. He has also worked as a Database Marketing Consultant for the Affinity Group Services division of Marsh & McLennan.

And for us, that’s where the magic lives.” Jane Smit, with nearly two decades of experience in CRM and direct marketing, is known for her dedication to increasing Customer Lifetime Value for ...