In 2025, direct mail personalization goes beyond adding a name. It’s about using data-driven insights to craft meaningful ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can ...

Yet, direct mail has retained its value as a tactile, personalized way to engage audiences. While email marketing offers speed and cost efficiency, direct mail campaigns provide a tangible and ...

and mass mailings of direct mail advertisements and marketing brochures. Fees are based on the services provided as well as the amount of mail shipped and received, plus postage charges.

Founded in 1953, the company blazed a trail in the direct mail business, and after more than 60 years of existence, the company still commands millions of devotees. As Business Insider reported in ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Though some social media users interpreted Elon Musk's X post as meaning the service was closed, its website remained active as of Feb. 7.

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective as Email SUSSEX, Wis., Jan. 16, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of ...