Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

or digital marketing in particular, some employers prefer job candidates who have earned a master’s degree, according to the BLS. Generally, master’s degrees may have a higher ROI in the long ...

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. The ...

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research ... Some 18% of marketers across all ...

APAC advertisers are least likely worldwide to feel confident about their digital marketing ROI. It’s little wonder, when we consider how they’re navigating their way through an increasingly ...