That might be something the business wants to address. Emotions are often the hardest part for an organization to understand, but if the journey map is to be of value and help improve customer ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...