I see it constantly—the customer lifecycle journey fractured across marketing, sales, customer success, and renewals, with each department guarding its own territory and creating an inconsistent ...

This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...